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Not all customers are created equal. Some have been with your company for years, some just started buying your product, and yet others may be spending a tiny amount of money, but demanding 24/7 support and wearing out your customer care team. Having all this information can help you segment your customers in a way that make sense for your business - whether to prioritize queries from your top money makers, or to move the complainers' tickets to the back of the queue.
